How to Choose the Perfect Engagement Ring?
Choosing the perfect engagement ring is a big moment — whether you’re planning a surprise proposal or shopping together. With so many designs, stones, and settings available, finding the one can feel overwhelming. Don’t worry — we’ve put together a simple guide to help you make the best choice.
💎 Understand the 4Cs: Cut, Colour, Clarity & Carat
When it comes to diamonds, these four factors define beauty and value:
- Cut – Impacts sparkle. Round brilliant cuts are timeless, while oval or emerald cuts feel more modern.
- Colour – Ranges from colourless (D) to tinted (Z). The closer to D, the whiter the stone.
- Clarity – Measures internal flaws. VS1 or VS2 are great for clarity without breaking the bank.
- Carat – Weight of the stone. Bigger isn’t always better – find the right balance.

💷 Know Your Budget
Engagement rings come in all price ranges. Decide how much you're comfortable spending and explore options that offer maximum brilliance for your budget. Moissanite and lab-grown diamonds are amazing alternatives to natural diamonds — more affordable and just as beautiful.
🔷 Pick the Right Stone Type
- Natural Diamonds – Classic and traditional
- Lab-Grown Diamonds – Ethical and eco-friendly
- Moissanite – Super sparkly and budget-friendly
- Gemstones – Sapphires, emeralds, moss agate, and more for a unique touch

🔗 Choose the Right Metal
Metals can dramatically change the ring’s appearance and durability:
- White Gold – Sleek and modern
- Yellow Gold – Warm and classic
- Platinum – Strong and hypoallergenic
- Rose Gold – Romantic and trendy
📏 Understand Ring Sizes in the UK
Ring sizing is essential for comfort. If you’re shopping secretly, borrow one of their rings or use our printable ring sizer.
🎨 Should You Custom Design Your Ring?A custom engagement ring makes the proposal even more meaningful. At Pookie Jewellers, we offer bespoke designs tailored to your love story. Choose your stone, setting, and style — we’ll bring it to life.
🛍️ Where to Buy: Online vs In-Store
Buying online can be just as safe as in-store when done right:
- Look for certifications and reviews
- Check return policies (Pookie offers 21-day returns!)
- Make sure images are clear and detailed
💖 Why Choose Pookie Jewellers?
At Pookie Jewellers, we’re passionate about timeless designs, ethical sourcing, and making special moments sparkle. Whether you want something classic or completely one-of-a-kind, we’re here to help you find the one.
🙋♀️ FAQs
Spend what feels right for you — there’s no set rule anymore. Quality and meaning matter more than price.
Yes! Moissanite is brilliant, durable, and more affordable — a great option for modern couples.
Absolutely! We offer worldwide shipping on all our jewellery.